When you have a potential customer visit your website, your natural instinct may be to keep them there. However, by adding in some cross promotion, you can actually boost your business.
Do You Really Work Alone?
Unless you’re a one-man venue-caterer-dress shop-decorator-planner-cake baker-linen service-DJ-tuxedo rental-photographer-officiant-honeymoon agent, you probably don’t truly work alone. With every wedding you work at, you’re probably working with a lot of other professionals.
Even if they weren’t professionals you booked, or that you’d worked with before, you can build a solid relationship with them. When you make a good impression on these colleagues, they’re more likely to refer a bride to you if she’s looking for your particular service.
Since you’re already working with other professionals, why not show this in your website? If you have a blog post about a wedding you were a part of, try linking to the other vendors’ websites.
By letting them know they’ve been included in your blog post, you can ask them to link to the post from their site. It can also encourage them to link back to you in their own post about the wedding.
This can also help encourage brides to book vendors you know you work well with. Knowing what you’ve done together can be a huge inspiration for a bride, and can make her more confident about booking you. (If you see one company that has great relationships with related firms, and another that seems to be isolated, which are you going to have more faith in?)
Search Engine Rankings
Having links to other companies isn’t just going to boost your standing among brides and your fellow professionals. Having different external links in blog posts can make your site more relevant as far as search algorithms are concerned.
This means that by linking to other vendors, other sources, and other blogs, you’ll be helping move your site up the rankings. When a bride Googles a wedding planner, the site that has better links is going to top the one that only links back to its own pages.
Who And What To Link To
Even if you’re convinced about the need to link to other sites, and help cross-promote other professionals, you might not know where to start. What companies should you link to?
Well, it’s often a matter of what you’re talking about. If you’re blogging a real wedding, link to the other vendors. If you’re blogging about a wedding trend, link to big name sites that are also talking about the trend.
If you see a blog post elsewhere that you find interesting, ask about reposting it on your site as a guest post. (Guest blogging can be a great way to boost business, but more about that another time.) You can also ask a service like Bridal Marketing Group to refer you to other clients’ blogs that you might want to link to.
Whatever cross-promotion methods you use, it’s important to regularly post both on your site and on social media. To find out how Bridal Marketing Group can help with this, get in touch!