Bridal Marketing Group

You’ve created a website for your business. You’ve added some great information about yourself. Now you just wait for the brides to start e-mailing, right? Well, not exactly. With so many websites for so many businesses, you need to be targeting the right audience, and that audience is pretty specific. Here’s a quick test for [...]

“Share and Like to win…” “Retweet to win…” We’ve all seen the social media competition posts, and many of us have taken part in them, too. But when it comes to our own businesses, are we using online competitions in the right way? Play by the rules One thing that’s crucial in any online competition [...]

Viral Marketing – which is the use of social media platforms to create a ‘buzz’ around your product or service. This is a major new corporate buzz-word and one that is growing in popularity. However, how can the wedding professionals benefit from viral marketing? This post will evaluate the pros and cons of viral marketing [...]

Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google+, YouTube, Flickr, MySpace, Yelp… the list of social media sites can drag on forever, with new sites cropping up on a regular basis. But which ones do you need to be on, and how many are too many? The big thing to remember is that social media is social. [...]

Pinterest is a great site for bridal businesses. So many brides use the site for inspiration and as a way to come up with creative additions to their weddings. Up until recently, Pinterest was a helpful tool for wedding businesses, but there was no real way to find out how much their content was being [...]

When you have a potential customer visit your website, your natural instinct may be to keep them there. However, by adding in some cross promotion, you can actually boost your business. Do You Really Work Alone? Unless you’re a one-man venue-caterer-dress shop-decorator-planner-cake baker-linen service-DJ-tuxedo rental-photographer-officiant-honeymoon agent, you probably don’t truly work alone. With every wedding [...]

Being active online isn’t enough for your customers. You also need to be interactive. Online activity is everything from blog posts to Facebook and Twitter updates. It’s pinning to Pinterest, or adding photos to Flickr or Instagram. This gives your customers, both existing and potential, some sense of who you are and what you do. [...]

A lot of wedding businesses are seeing how Twitter marketing can be a great way to engage with brides and other vendors. However, too many are missing out on the real power of Twitter by not tweeting enough. Twitter vs. Facebook Many people are comfortable with Facebook. They’ve used it personally, and have used it [...]

As a wedding professional, your marketing needs to be aimed at the right audience. You know who your customers are, but are you marketing to them? Do you offer a service that is primarily going to be purchased by another professional? If you mainly provide things to the trade, you’ll want to market to that [...]

If you’re not getting new bridal customers through your Facebook and Twitter, you might be making one — or all — of the big mistakes many wedding vendors are making. Not replying. Twitter and Facebook are social networks, so it’s important to be social. If a bride sends you a message, whether public or private, [...]