Bridal Marketing Group

You’re being too secretive!

I’m sure that you’ve heard “content is KING!”  What does that mean?  It means that when you’re marketing to brides you need to provide her with relevant information that she can use to plan her wedding.

For example, if you’re a wedding planner then share with brides on your blog, Facebook and Tweet tips like;

• How to create “out of the box” wedding favors
• 5 money saving wedding tips

If you’re a wedding photographer you could share information like;

• 5 creative ways to use your engagement photos as your invitations (or save the date cards)

A common issue that I hear wedding vendors say is that “if I provide brides with my “tricks” then she’ll just go out and do it herself.”  Are you thinking that too?  If so, let me ask you a question -  have you ever “Googled” the internet for DIY  information?    Don’t you think brides are doing that too?  When she googles information about wedding planning, for example, wouldn’t it be nicer if your blog pulled up?  It will if you’re using the key search phrases that she’s typing into Google.

I know that it seems counterproductive to make your tips public but with the new age of social media you just can’t afford not to…because everyone else is and she’s going to use the wedding vendor that she feels is the most helpful.

I guarantee that you’ll be left behind if you don’t start marketing to brides this way.  Times have changed my friend.  STOP being afraid of it and start engaging brides.

If you’re not sure what to write about then shoot me an email and I’ll give you some ideas. jakki@bridalmarketinggroup.com .