Bridal Marketing Group

This week, Facebook announced that the site is now supporting the use of hashtags. For many users, this is something that won’t make much difference, but for bridal businesses it can be a huge bonus. So what are hashtags and how do you use them, you ask? At the most basic, they’re anything that starts [...]

When a bride visits your website, Facebook page, Twitter feed, or any other online version of your bridal business, are they seeing your enthusiasm? A bride will be attracted to a business that loves what they do and shows it. This doesn’t mean ending every sentence in an exclamation point, or including a flashing photo [...]

We’ve all heard the adage that a picture is worth a thousand words. When it comes to your website, it’s as true as ever. When a bride comes to your site, she’s trying to get an overall idea of what you do. This isn’t just a matter of whether you’re a caterer or a florist, [...]

Isn’t it interesting that no matter where McDonalds decides to put up a franchise they’re successful?  Why is it that some business owners bust their hump 14 hours a day and McDonalds can simply build a storefront, hire a few minimum wage workers and within 3 weeks make an average of two million dollars?  It’s [...]

“Share and Like to win…” “Retweet to win…” We’ve all seen the social media competition posts, and many of us have taken part in them, too. But when it comes to our own businesses, are we using online competitions in the right way? Play by the rules One thing that’s crucial in any online competition [...]

Viral Marketing – which is the use of social media platforms to create a ‘buzz’ around your product or service. This is a major new corporate buzz-word and one that is growing in popularity. However, how can the wedding professionals benefit from viral marketing? This post will evaluate the pros and cons of viral marketing [...]

When you have a potential customer visit your website, your natural instinct may be to keep them there. However, by adding in some cross promotion, you can actually boost your business. Do You Really Work Alone? Unless you’re a one-man venue-caterer-dress shop-decorator-planner-cake baker-linen service-DJ-tuxedo rental-photographer-officiant-honeymoon agent, you probably don’t truly work alone. With every wedding [...]

Being active online isn’t enough for your customers. You also need to be interactive. Online activity is everything from blog posts to Facebook and Twitter updates. It’s pinning to Pinterest, or adding photos to Flickr or Instagram. This gives your customers, both existing and potential, some sense of who you are and what you do. [...]

As a wedding professional, your marketing needs to be aimed at the right audience. You know who your customers are, but are you marketing to them? Do you offer a service that is primarily going to be purchased by another professional? If you mainly provide things to the trade, you’ll want to market to that [...]

No!  Ok…so it works only if your Facebook posts are written properly.  Get this wrong and you won’t convert a bride from Facebook fan to customer. Here’s why: A bride is not on social media sites looking for wedding photographers, caterers, djs, etc.   According to a recent survey prepared by the Department of Psychiatry at [...]