Bridal Marketing Group

As a wedding professional, your marketing needs to be aimed at the right audience. You know who your customers are, but are you marketing to them? Do you offer a service that is primarily going to be purchased by another professional? If you mainly provide things to the trade, you’ll want to market to that [...]

No!  Ok…so it works only if your Facebook posts are written properly.  Get this wrong and you won’t convert a bride from Facebook fan to customer. Here’s why: A bride is not on social media sites looking for wedding photographers, caterers, djs, etc.   According to a recent survey prepared by the Department of Psychiatry at [...]

Blog. Twitter.  Facebook..oh my.  Every day, more and more wedding business owners are jumping on the social media band wagon with hopes that they’ll book more weddings with it. However, they don’t understand the dark side to this social media craze that can have nasty effects that stop them dead in their tracks. Here are [...]

I was talking to a wedding vendor this morning about email marketing who said that he just didn’t have leads to send his emails to. “No leads?  What’s that like? and why do you think that is?” I asked.  His response?  “I don’t know.”  So I took a look at his website and found the [...]

Don’t you hate it when you’ve arrived 5 minutes before the bank has opened only to find yourself standing outside with several other patrons waiting for a worker to open the door?  What about arriving 2 minutes AFTER opening hours only to find yourself waiting outside? Why won’t they just open the door and start [...]

PRESS RELEASE:  The Bridal Marketing Group, LLC. is now the official social media marketing firm for the Wedding MBA.   Starting Wednesday, July 12, 2012 look on the Wedding MBA blog for weekly posts that include tips on booking more weddings, Facebook and Twitter incentives as well as emails with exclusive bonuses. To celebrate this partnership, [...]

Wedding shows continue to have a place in the wedding marketing mix. For many wedding businesses, wedding show participation is a great way to generate new sales, build relationships and create brand awareness….but only if worked properly.   So before you print out that show badge make sure you plan, plan and then plan some [...]

It’s one of the most common misconceptions in marketing to brides: that a marketing tactic is the same as a marketing strategy.   Not understanding the difference between the two leads to a whole lot of wasted money and frustration. Have you ever heard someone say “I’m going to use Twitter to market my wedding business,” [...]

The single most important element to growing a wedding company is a marketing plan…and the single most important element to that plan is the marketing plan itself.   Why?  Because “A goal without a plan is just a wish.”   Have you written a marketing plan yet?  Do you even know where to start? Here’s a quick [...]

For years, the 4 P’s of marketing – product, price, place, and promotion have ruled the wedding marketing world. When I started in the wedding marketing industry 14 years ago there were just a few things to remember and do when writing and launching marketing campaigns. Today, however, the 4P’s are no longer all you [...]