Bridal Marketing Group

Being active online isn’t enough for your customers. You also need to be interactive. Online activity is everything from blog posts to Facebook and Twitter updates. It’s pinning to Pinterest, or adding photos to Flickr or Instagram. This gives your customers, both existing and potential, some sense of who you are and what you do. [...]

A lot of wedding businesses are seeing how Twitter marketing can be a great way to engage with brides and other vendors. However, too many are missing out on the real power of Twitter by not tweeting enough. Twitter vs. Facebook Many people are comfortable with Facebook. They’ve used it personally, and have used it [...]

If you’re not getting new bridal customers through your Facebook and Twitter, you might be making one — or all — of the big mistakes many wedding vendors are making. Not replying. Twitter and Facebook are social networks, so it’s important to be social. If a bride sends you a message, whether public or private, [...]

With so many companies on social media sites like Facebook and Twitter, the act of sharing is becoming a crucial way of getting new leads. Think of social media sharing as the new word of mouth advertising. When a client or customer wants to recommend your services to their friends, they’ll share your page or [...]

Blog. Twitter.  Facebook..oh my.  Every day, more and more wedding business owners are jumping on the social media band wagon with hopes that they’ll book more weddings with it. However, they don’t understand the dark side to this social media craze that can have nasty effects that stop them dead in their tracks. Here are [...]

Social Media isn’t just about broadcasting your promotions and your business – it’s also about engaging brides and drawing potential customers in. However, gaining a new audience on a medium like Twitter can seem like a challenge. No matter how many users you tweet to, or how great the content you’re sharing is, it can [...]

PRESS RELEASE:  The Bridal Marketing Group, LLC. is now the official social media marketing firm for the Wedding MBA.   Starting Wednesday, July 12, 2012 look on the Wedding MBA blog for weekly posts that include tips on booking more weddings, Facebook and Twitter incentives as well as emails with exclusive bonuses. To celebrate this partnership, [...]

The single most important element to growing a wedding company is a marketing plan…and the single most important element to that plan is the marketing plan itself.   Why?  Because “A goal without a plan is just a wish.”   Have you written a marketing plan yet?  Do you even know where to start? Here’s a quick [...]

For years, the 4 P’s of marketing – product, price, place, and promotion have ruled the wedding marketing world. When I started in the wedding marketing industry 14 years ago there were just a few things to remember and do when writing and launching marketing campaigns. Today, however, the 4P’s are no longer all you [...]

You’re being too secretive! I’m sure that you’ve heard “content is KING!”  What does that mean?  It means that when you’re marketing to brides you need to provide her with relevant information that she can use to plan her wedding. For example, if you’re a wedding planner then share with brides on your blog, Facebook [...]