Bridal Marketing Group

Blog. Twitter.  Facebook..oh my.  Every day, more and more wedding business owners are jumping on the social media band wagon with hopes that they’ll book more weddings with it. However, they don’t understand the dark side to this social media craze that can have nasty effects that stop them dead in their tracks. Here are [...]

I was talking to a wedding vendor this morning about email marketing who said that he just didn’t have leads to send his emails to. “No leads?  What’s that like? and why do you think that is?” I asked.  His response?  “I don’t know.”  So I took a look at his website and found the [...]

Whenever there’s a new movie or product launch I always pay strict attention to how it’s promoted. Well, the lead-up to the premiere of The Dark Knight Rises has given me goose bumps..and not just because the movie looks riveting. Michael Uslan, the originator of the Batman movie franchise, has been seen everywhere promoting this [...]

PRESS RELEASE:  The Bridal Marketing Group, LLC. is now the official social media marketing firm for the Wedding MBA.   Starting Wednesday, July 12, 2012 look on the Wedding MBA blog for weekly posts that include tips on booking more weddings, Facebook and Twitter incentives as well as emails with exclusive bonuses. To celebrate this partnership, [...]

Wedding shows continue to have a place in the wedding marketing mix. For many wedding businesses, wedding show participation is a great way to generate new sales, build relationships and create brand awareness….but only if worked properly.   So before you print out that show badge make sure you plan, plan and then plan some [...]

It’s one of the most common misconceptions in marketing to brides: that a marketing tactic is the same as a marketing strategy.   Not understanding the difference between the two leads to a whole lot of wasted money and frustration. Have you ever heard someone say “I’m going to use Twitter to market my wedding business,” [...]

The single most important element to growing a wedding company is a marketing plan…and the single most important element to that plan is the marketing plan itself.   Why?  Because “A goal without a plan is just a wish.”   Have you written a marketing plan yet?  Do you even know where to start? Here’s a quick [...]

For years, the 4 P’s of marketing – product, price, place, and promotion have ruled the wedding marketing world. When I started in the wedding marketing industry 14 years ago there were just a few things to remember and do when writing and launching marketing campaigns. Today, however, the 4P’s are no longer all you [...]

What entices you to open any email? More than anything else, the decision making factor is the subject line.  Many wedding marketers keep it short- typically around 50 characters.  Why?  Because a subject line of an email should be compelling and concise enough to convince a bride to open it and take the necessary call [...]

You’re being too secretive! I’m sure that you’ve heard “content is KING!”  What does that mean?  It means that when you’re marketing to brides you need to provide her with relevant information that she can use to plan her wedding. For example, if you’re a wedding planner then share with brides on your blog, Facebook [...]