The single most important element to growing a wedding company is a marketing plan…and the single most important element to that plan is the marketing plan itself. Why? Because “A goal without a plan is just a wish.” Have you written a marketing plan yet? Do you even know where to start?
Here’s a quick place to start. Ask yourself:
- Where do I want to see myself in 5 years? All the most successful people in the world ask themselves that question on a regular basis. If you don’t know where you’re going then how can you get there? Stop and think about your future and where you see yourself..are you retired? married? having kids? sipping mai tai’s on a beach somewhere with money in the bank? Start with “I see myself” and use it to build a bridge to your future.
- What was the purpose in my starting this wedding business? You may have several but keep it focused on the most important reason and you’ll feel less overwhelmed.
- Who’s my competition? If you don’t know who your competition is and what they’re doing to reach brides then how can you position yourself as a better choice than them? (if you don’t understand why this is important read the book; “21st Century Bridal Marketing.”
- What options for advertising and marketing my wedding business are out there? You need to analyze social media, email marketing, wedding directories, search engine optimization, YouTube, Google AdWords, networking (Word of mouth), trade shows and blogs. Make a list (or better yet, ask a bride what she used to plan her wedding) and then find out how much each element costs.
Next, take these steps and put into action the knowledge you now have from asking the above questions:
- Make a budget. Make this realistic but keep telling yourself that you need to spend money to make money. It doesn’t have to be a huge amount but it should be at least $500 a month (if you’re a start up and depending on how big you want to get and how fast).
- Create a “launch” date. You need to have a specific date when you’re going to launch this plan.
It is assumed that anyone developing a Marketing Plan possesses a working understanding of marketing principles. If you do not, it is suggested you spend considerable time learning about basic wedding marketing and reading the book; “21st Century Bridal Marketing.”
If you still don’t know where to start and need assistance in creating a plan please call the expert wedding marketers at the Bridal Marketing Group. … 1-800-431-4628.
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