Bridal Marketing Group

You’ve created a website for your business. You’ve added some great information about yourself. Now you just wait for the brides to start e-mailing, right? Well, not exactly. With so many websites for so many businesses, you need to be targeting the right audience, and that audience is pretty specific. Here’s a quick test for [...]

Viral Marketing – which is the use of social media platforms to create a ‘buzz’ around your product or service. This is a major new corporate buzz-word and one that is growing in popularity. However, how can the wedding professionals benefit from viral marketing? This post will evaluate the pros and cons of viral marketing [...]

Pinterest is a great site for bridal businesses. So many brides use the site for inspiration and as a way to come up with creative additions to their weddings. Up until recently, Pinterest was a helpful tool for wedding businesses, but there was no real way to find out how much their content was being [...]

As a wedding professional, your marketing needs to be aimed at the right audience. You know who your customers are, but are you marketing to them? Do you offer a service that is primarily going to be purchased by another professional? If you mainly provide things to the trade, you’ll want to market to that [...]

If you’re not getting new bridal customers through your Facebook and Twitter, you might be making one — or all — of the big mistakes many wedding vendors are making. Not replying. Twitter and Facebook are social networks, so it’s important to be social. If a bride sends you a message, whether public or private, [...]

No!  Ok…so it works only if your Facebook posts are written properly.  Get this wrong and you won’t convert a bride from Facebook fan to customer. Here’s why: A bride is not on social media sites looking for wedding photographers, caterers, djs, etc.   According to a recent survey prepared by the Department of Psychiatry at [...]

With so many companies on social media sites like Facebook and Twitter, the act of sharing is becoming a crucial way of getting new leads. Think of social media sharing as the new word of mouth advertising. When a client or customer wants to recommend your services to their friends, they’ll share your page or [...]

Knowing how often to update your Facebook page can make a big difference in how effective your online marketing is. Update your Facebook status too much and your customers tune you out, don’t update enough and you get lost in the shuffle. For every business, you’ll have a different update “sweet spot” that will depend [...]

Have you received bride leads from a wedding show, directly from your website or social media pages but can’t seem to close the deal?  Today I received an email from Michael Boyette, the Executive Editor of Rapid Learning Institute and editor of Top Sales Dog Blog.  He gave some excellent advice (I thought) as to why sales [...]

LinkedIn is a popular way to grow your professional network of contacts.  There are lots of ways that you can use LinkedIn to market your business to build alliances with other vendors and find new suppliers. Here are a few of our suggestions:   Notify your contacts of new product launches and joint ventures in a conversational [...]