Social Media isn’t just about broadcasting your promotions and your business – it’s also about engaging brides and drawing potential customers in. However, gaining a new audience on a medium like Twitter can seem like a challenge. No matter how many users you tweet to, or how great the content you’re sharing is, it can be difficult to grab attention and pique curiosity with the same audience.
So how do you pique curiosity and book more weddings using Twitter? Here are a few tips:
- Tweet Trending Topics - We live in the age of “gossip”. With reality television and our love for celebrity news, makes finding something to tweet about that much easier. Why should you tweet trending topics? Because that’s what people like to read about. How can you see what’s trending on Twitter? When you log in to the platform, you will see 10 current trends, either with or without a hashtag. Or, if you would like a more specific overview, you can click on ‘Discover’ to see articles and topics that are trending in your area, or across Twitter, along with a brief description. Throw your own “spin” and opinion about those topics, tweet it and you’re golden.
- Tweet Trends that Aren’t Relevant to your Business - What? That sounds like funny advice..but is it? Why would I suggest tweeting trends that aren’t relevant to your wedding business? Because participating in the most irreverent trend can set you apart from your competitors, exposing your Twitter account to a new audience that may just contain your next customer… and it will surprise your current followers who will continue following you long after their wedding is over. That, my friend, opens you up to an even bigger audience for a longer period of time.
- Always Be Professional - A number of trends are just downright embarrassing, and while they might make you laugh with disgust a little, that doesn’t mean you should tweet about it. A good rule to remember is that if you wouldn’t joke about it to a major client over a lunch meeting, then it may not be a good idea to tweet about it on Twitter.
Just remember that once your tweets are in cyber space you can’t get them back. So use caution and professionalism to ensure that your followers find your unique perspective on trends as amusing, and worthy of sharing, as you do.
If you don’t have time to tweet and would like to outsource it, please give us a call. We ghost-write for several, major players in the wedding industry who just don’t have time and we will do so for your wedding business too. Check out our social media management packages for wedding professionals at www.bridalmarketinggroup.com .
book weddings on twitter, reaching brides on twitter, topics to tweet, tweet for brides, using twitter for business, wedding marketing